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Atomik Xport Personal Edition is the revolutionary new entry-level XML export software for QuarkXPress. Users can be up and running in minutes without any need for configuration or manual content tagging. Atomik Xport Personal Edition is ideal for repurposing existing QuarkXPress content for web, mobile, PDA or any other XML related publishing.
Repurposing content
QuarkXPress is used by millions of people all over the world to create a wide variety of publications from daily newspapers through to monthly magazines. With the advent of the Web, wireless devices, ebooks and cross-media publishing in general, extracting content from QuarkXPress so that it can be re-used has become of paramount importance. Equally important is how you can make the process fast, accurate and efficient.
Atomik Xport Personal Edition (PE) solves these important issues by enabling you to automatically extract QuarkXPress content into well-formed XML.
How does it work?
In order to produce useful XML from QuarkXPress, Atomik Xport PE must identify and label content from the QuarkXPress document. It achieves this by scanning the document box, by box, according to the order specified in the Atomik Xport PE preferences. Content is identified and tagged primarily by looking for styling changes in the document and labelling content based on the style sheets applied, the formatting or a combination of both.
Exactly what is extracted can be further controlled through various options in the Atomik Xport PE preferences. For example whether to consider character style changes, only to extract content that uses specific style sheet names, whether or not to include image references in the XML and which additional styling should be embedded.
The exported XML is well-formed, meaning it adheres to the the rules for XML but does not adhere to a predefined DTD. However Atomik Xport PE can also auto-generate a DTD to match the exported XML, in essence making it valid XML i.e. conforming to a DTD.
Why XML?
XML (eXtensible Markup Language) is a markup language that enables you to label content in such a way that anyone can use it. XML offers numerous benefits, most notably that it is media-independent, flexible and an open standard. Media-independence means being able to easily publish content to multiple media. XML has been long acknowledged as the ideal format to achieve this as it enables the content to be stored independently of its layout.
The flexibility of XML means that as long as a publication has some structure to it such as in a magazine, book or newspaper, you are able to store it in XML. Even if a publication has no structure at all, it can still be stored in XML, it’s just that its usefulness is diminished. XML is also an open standard. It is not owned or controlled by any single corporation but by an independent standards body, the World Wide Web Consortium (W3C). This means your content should never again be trapped in a proprietary file format.
What can you do with XML?
XML is now supported by thousands of applications including the latest versions of the leading Web browsers and the majority of database applications and content management and asset management systems. This means once your content is in XML it can pretty much travel anywhere.
Who is Atomik Xport Personal Edition for?
Anyone requiring a minimal setup, low cost method of exporting QuarkXPress content into well-formed XML either for reuse in other media or for archiving. It is an ideal entry-level solution for companies that require more sophistication than is available in the low-end XML XTensions but don't require the sophistication of Atomik Xport Standard or Developer Editions.
Atomik Xport PE is also perfect for companies that have a wide variety of QuarkXPress documents that do not share common design or layouts and for whom strictly valid XML is not required.
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