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RS Retail Competitor Pro can be used by retailers to gauge what strategy is required to make customers prefer their retail outlet to their competitors.

By studying 8 human factors like: Proximity of the retail outlet; Behavior of sales personnel towards customers; Assistance rendered to customers by Retailer's Staff; Extra attractive features of the Retailer's outlet; Awareness among the customers about the retailer; Remote service to customers' doorsteps; Extra features like eatery, game arcade, and beauty saloon to make shopping more enjoyable; and Identifying customers' favorite brands. Version 1 includes unspecified updates.

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